Local wash and fold service is a great way to add new revenue and customer retention for your laundromat. With American adults working an average of 47 hours per week, it’s no wonder many people feel like they don’t have enough time to do their own laundry. Offering a quick and convenient laundry pickup and delivery service can help them get their clean clothes back in the same amount of time they would have spent washing and drying them at home.
If you’re thinking about adding this popular service, it’s important to plan ahead for the extra work that will come along with it. You’ll need to invest in additional staff members to ensure your customers’ laundry orders are processed efficiently and quickly. In addition, you’ll need to invest in new equipment that can handle the load of extra wash and fold orders.
Once you’ve determined the cost of your washers, dryers, and sorters and the additional staff needed to handle your new services, you can determine how much it will cost to provide your wash and fold laundry service. Use a pricing model that factors in fixed costs, such as rent and utilities, and variable costs, such as laundry supplies, wages, and fuel for deliveries. This will help you understand the minimum price needed to cover expenses and generate a profit.
Once your business has nailed down a pricing model, it’s time to start attracting customers. To do this, create a promotional strategy that includes coupons, free wash and fold service, loyalty programs, and referral bonuses. Be sure to include an online and social media component in your promotion plan as well.
By promoting your wash and fold service through multiple channels, you’ll reach the maximum number of potential customers. You can also consider adding laundry pick up and delivery to your service, which opens the door to a new market of residential and commercial clients who don’t want to deal with the hassle of going to a laundromat or cleaning their own laundry at home.
Many NYC laundry services offer pick and drop-off options, but you should always choose one that has its own physical locations and not just a website platform or an app. Some of these “laundry” companies have been known to mishandle laundry, leaving you with dirty clothes that aren’t cleaned properly or on time. With a physical location, you can rest assured that you’ll receive high-quality laundry service from experienced professionals.