Modern digital-first businesses know that they must adapt their content to match the unique needs of every customer segment, in order to deliver a personalized and effective user experience. Creating, managing, and optimizing content for different audiences can be time-consuming and resource intensive. Smart content marketing uses personalization to streamline and simplify this process.

The basic idea behind smart content innholdsproduksjon is that one piece of content can be altered to create a unique version for each audience, using smart rules to determine what should be changed based on the specific circumstances and parameters of the customer’s interaction with your brand. The goal is to make the content more relevant and useful to your target market, increasing engagement, conversions, and customer satisfaction while reducing the overall amount of content that you must produce to achieve your business goals.

Unlike traditional content marketing, where marketers tend to focus on creating a large volume of content, smart content is about improving the performance of that same quantity of content. By leveraging the power of personalization, you can take your content marketing to the next level, making it a true performance-based marketing strategy that produces better results for a lower investment.

While smart content is a powerful tool that can help you improve the effectiveness of your marketing efforts, it’s important not to over-use it. Just like with all of your other marketing campaigns, you need to have a well-defined plan in place. This includes setting measurable, action-oriented, and time-bound goals for your smart content to ensure that it contributes to the success of your content efforts.

Identify your ideal customer profile (ICP) – Having a clear picture of your target customer is the foundation for any successful marketing campaign. This allows you to understand what content drives them to engage with your brand, and what content can best guide them through the buyer’s journey.

Determine the most valuable segments of your market – Understanding the value and size of each customer segment will allow you to prioritize the creation and promotion of personalized content for those customers, in order to drive optimal results. This will also help you to effectively manage your resources and budget.

Test your smart content – Once you’ve determined what segments to prioritize for smart content, the final step is to test it out to see what types of messages are most relevant to each group. This can be done by identifying and implementing “smart rules” to alter your content and by monitoring the performance of those smart rule changes over time.

If you’re a HubSpot Marketing Hub Professional or Enterprise customer, you can add smart content to your CTAs, forms, and content blocks on your website pages, landing pages, and in email. However, we recommend only adding smart content to two or three elements on any given page in order to keep things simple and easy to manage. Having too much smart content on a single page can result in content workflow congestion and over-saturation of your messaging to users, which could lead to poor user experiences.